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Hick’s Law in UX: Insights from Market and Beyond

Hick’s Law in UX: Insights from Market and Beyond

Hick's Law: The Psychology Behind User Experience Design Understanding Hick's Law Hick's Law, also known as the Hick-Hyman Law, describes how the time it takes to make a decision increases with the number of options available. Named after british and american...

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In 2012, I invested in a project led by Marek and Dominik. Throughout the investment period, the company demonstrated creativity, and their pivots were successfully implemented by the team.

Rafał Brzoska

CEO at InPost

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