{"id":23948931,"date":"2025-06-17T11:26:44","date_gmt":"2025-06-17T09:26:44","guid":{"rendered":"https:\/\/codelivery.tech\/?post_type=project&#038;p=23948931"},"modified":"2025-06-20T15:01:19","modified_gmt":"2025-06-20T13:01:19","slug":"shopware-6-migration-and-jtl-connector","status":"publish","type":"project","link":"https:\/\/codelivery.tech\/de\/projects\/shopware-6-migration-und-jtl-anschluss\/","title":{"rendered":"Shopware 6-Migration und JTL-Anschluss"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Red Hat Display||||||||&#8221; text_text_color=&#8221;#67666C&#8221; text_font_size=&#8221;36px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||60px||false|false&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><em>In dieser Fallstudie wird ein reales Projekt vorgestellt, das von der Agentur Codelivery durchgef\u00fchrt wurde. Aufgrund einer Vertraulichkeitsvereinbarung (NDA) wurden kundenidentifizierende Details durch allgemeine Brancheninformationen ersetzt.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#0ABF53&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><b>Kunden\u00fcbersicht<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p class=\"whitespace-normal break-words\">Unser Kunde ist ein f\u00fchrender Anbieter von Wohnraumbeleuchtung, der seit \u00fcber einem Jahrzehnt auf dem europ\u00e4ischen Markt t\u00e4tig ist. Das Unternehmen ist auf Freizeit- und Gesch\u00e4ftsbeleuchtung spezialisiert und bedient sowohl Privatkunden als auch B2B-Segmente. Mit einem Portfolio von \u00fcber 5.000 Produkten in verschiedenen Bekleidungskategorien und Partnerschaften mit mehr als 50 Marken hat sich der Kunde eine starke Position auf dem wettbewerbsintensiven E-Commerce-Markt f\u00fcr Wohnraumbeleuchtung erarbeitet.<\/p>\n<p class=\"whitespace-normal break-words\">Das Unternehmen beliefert Kunden in ganz Europa, wobei die Hauptm\u00e4rkte in Deutschland, \u00d6sterreich und der Schweiz liegen. Durch ein fortschrittliches Logistiksystem und Partnernetzwerke wird eine schnelle Lieferung und ein umfassender Kundenservice gew\u00e4hrleistet.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#0ABF53&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><b>Gesch\u00e4ftliche Herausforderung<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p class=\"whitespace-normal break-words\">Der Kunde wandte sich mit kritischen Herausforderungen an uns, die seine Wettbewerbsf\u00e4higkeit auf dem sich schnell entwickelnden Online-Modemarkt bedrohten:<\/p>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\" level=\"3\">Beschr\u00e4nkungen der alten Plattform<\/h3>\n<p class=\"whitespace-normal break-words\">Die bestehende Shopware 5-Infrastruktur war am Ende ihrer Lebensdauer angelangt, was zu erheblichen Betriebsrisiken f\u00fchrte. Die veraltete Architektur der Plattform konnte die komplexen Produktvarianten, die f\u00fcr die Beleuchtungsindustrie typisch sind - unterschiedliche Gr\u00f6\u00dfen, Farben, Materialien und L\u00e4ngen - nicht bew\u00e4ltigen. Die Verwaltung von mehr als 5.000 Artikeln mit mehreren Varianten wurde immer m\u00fchsamer und fehleranf\u00e4lliger.<\/p>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\" level=\"3\">Probleme mit der Leistung und der Benutzerfreundlichkeit<\/h3>\n<p class=\"whitespace-normal break-words\">Die mobile Leistung war besonders besorgniserregend, da die Seitenladezeiten auf Smartphones im Durchschnitt 11 Sekunden betrugen - ein kritischer Wert in einer Branche, in der visuelle Attraktivit\u00e4t und schnelles Surfen entscheidend sind. Auch die Desktop-Leistung war mit durchschnittlichen Ladezeiten von 6,2 Sekunden nicht optimal. Diese Verz\u00f6gerungen wirkten sich direkt auf das Einkaufserlebnis aus, insbesondere f\u00fcr Modekunden, die in der Regel mehrere Produkte ansehen, bevor sie eine Entscheidung treffen.<\/p>\n<p class=\"whitespace-normal break-words\">Die Konversionsrate stagnierte bei 1,3% und lag damit deutlich unter dem Branchendurchschnitt von 2,8%. Die Abbruchraten erreichten 73%, wobei mobile Nutzer besonders von der schlechten Leistung betroffen waren.<\/p>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\" level=\"3\">Komplexit\u00e4t der Bestandsverwaltung<\/h3>\n<p class=\"whitespace-normal break-words\">Der Lagerbetrieb des Kunden basierte auf JTL-WMS (Warehouse Management System), aber die Integration mit dem bestehenden Shopware 5-Shop war begrenzt und erforderte h\u00e4ufig manuelle Eingriffe. Dies f\u00fchrte zu Problemen bei der Synchronisierung von Lagerbest\u00e4nden, Produktinformationen und der Auftragsabwicklung, was zu \u00dcberverk\u00e4ufen und Kundenunzufriedenheit f\u00fchrte.<\/p>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\" level=\"3\">SEO und Marketing Beschr\u00e4nkungen<\/h3>\n<p class=\"whitespace-normal break-words\">Die SEO-Funktionen der alten Plattform waren unzureichend, um auf dem hart umk\u00e4mpften Markt bestehen zu k\u00f6nnen. Die Core Web Vitals-Bewertungen waren schlecht, was sich auf die Google-Rankings auswirkte. Die begrenzten Marketing-Automatisierungsfunktionen der Plattform bedeuteten verpasste M\u00f6glichkeiten f\u00fcr personalisierte Kampagnen, die im Modehandel entscheidend sind.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#0ABF53&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span>Projektumfang - Migration von Shopware 5 auf Shopware 6 mit JTL-Integration<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p class=\"whitespace-normal break-words\">Wir wurden mit der Durchf\u00fchrung einer umfassenden Plattformmigration beauftragt, die alle technischen Einschr\u00e4nkungen ber\u00fccksichtigt und gleichzeitig die Gesch\u00e4ftskontinuit\u00e4t aufrechterh\u00e4lt. Die Komplexit\u00e4t des Projekts wurde durch die Notwendigkeit der Integration von JTL Connector f\u00fcr eine nahtlose Lagerverwaltungsintegration noch erh\u00f6ht.<\/p>\n<p class=\"whitespace-normal break-words\">Der Umfang umfasste die komplette Datenmigration, die Entwicklung von benutzerdefinierten Modulen f\u00fcr beleuchtungsspezifische Anforderungen, die Implementierung des JTL Connectors und die Sicherstellung von keinerlei Ausfallzeiten w\u00e4hrend der \u00dcbergangszeit.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/banner-migration.jpg&#8221; title_text=&#8221;banner-migration&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#0ABF53&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><b>L\u00f6sung geliefert<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Das Shopware-Expertenteam von Codelivery entwarf und implementierte eine umfassende L\u00f6sung, die jeden Aspekt der Herausforderungen des Kunden ber\u00fccksichtigt:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Platform Migration&#8221; image=&#8221;https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/technical-support.svg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;150px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_blurb_image__hover_enabled=&#8221;on|desktop&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Wir haben eine vollst\u00e4ndige Migration von Shopware 5 auf Shopware 6 durchgef\u00fchrt und dabei die moderne API-first-Architektur f\u00fcr bessere Skalierbarkeit und Integrationsm\u00f6glichkeiten genutzt. Die neue Plattform bietet eine solide Grundlage f\u00fcr zuk\u00fcnftiges Wachstum und Funktionserweiterungen.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Advanced Caching Implementation&#8221; image=&#8221;https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/speedometer.svg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;150px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_blurb_image__hover_enabled=&#8221;on|desktop&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Wir setzten ausgekl\u00fcgelte Caching-Mechanismen ein, die speziell f\u00fcr den Modeeinzelhandel optimiert wurden, darunter Produktbild-Caching, variantenspezifisches Caching und die Optimierung dynamischer Inhalte. Dadurch wurden die Ladezeiten f\u00fcr mobile Ger\u00e4te von 11 Sekunden auf 4,2 Sekunden und die Desktop-Leistung von 6,2 Sekunden auf 2,8 Sekunden reduziert.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Advanced Product Variant Management&#8221; image=&#8221;https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/ui-1.svg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;150px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_blurb_image__hover_enabled=&#8221;on|desktop&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Wir haben kundenspezifische Module entwickelt, um komplexe Produktstrukturen in der Modebranche zu handhaben, einschlie\u00dflich Gr\u00f6\u00dfenmatrizen, Farbvarianten, L\u00e4ngen und Bestandsmanagement \u00fcber mehrere Lager hinweg.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Real-Time Inventory Sync&#8221; image=&#8221;https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/seo.svg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;150px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_blurb_image__hover_enabled=&#8221;on|desktop&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Der JTL Connector wurde so konfiguriert, dass er Bestandsaktualisierungen in Echtzeit liefert, um \u00dcberverk\u00e4ufe zu verhindern und genaue Lagerbest\u00e4nde in allen Vertriebskan\u00e4len zu gew\u00e4hrleisten.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#0ABF53&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><b>Ergebnisse<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Die Migration und die JTL-Integration f\u00fchrten zu erheblichen Verbesserungen bei allen wichtigen Leistungsindikatoren:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;display:grid;||grid-template-columns: repeat(2, 1fr);grid-gap: 30px;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:grid;||grid-template-columns: repeat(1, 1fr);grid-gap: 10px;&#8221; custom_css_main_element_tablet=&#8221;display:grid;||grid-template-columns: repeat(2, 1fr);grid-gap: 30px;&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Performance Improvements&#8221; image_icon_width=&#8221;100px&#8221; icon_alignment=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;100px&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; icon_alignment_tablet=&#8221;&#8221; icon_alignment_phone=&#8221;left&#8221; icon_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0ABF53&#8243; header_font_size=&#8221;1.8em&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#2D2E32&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px|||&#8221; custom_padding=&#8221;23px|25px|23px|25px|true|true&#8221; header_font_size_tablet=&#8221;1.4em&#8221; header_font_size_phone=&#8221;1.2em&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; icon_font_size=&#8221;52px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li class=\"whitespace-normal break-words\" index=\"0\"><strong>Ladezeit mobiler Seiten<\/strong>: Verk\u00fcrzung von 11 Sekunden auf 4,2 Sekunden (62% Verbesserung)<\/li>\n<li class=\"whitespace-normal break-words\" index=\"1\"><strong>Desktop-Seitenladezeit<\/strong>: Verbessert von 6,2 Sekunden auf 2,8 Sekunden (55% Verbesserung)<\/li>\n<li class=\"whitespace-normal break-words\" index=\"2\"><strong>Core Web Vitals<\/strong>: Alle Metriken wurden auf den Status \"Gut\" gesetzt, was die Google-Suchergebnisse verbessert.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Business Impact&#8221; image_icon_width=&#8221;100px&#8221; icon_alignment=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;100px&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; icon_alignment_tablet=&#8221;&#8221; icon_alignment_phone=&#8221;left&#8221; icon_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0ABF53&#8243; header_font_size=&#8221;1.8em&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#2D2E32&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px|||&#8221; custom_padding=&#8221;23px|25px|23px|25px|true|true&#8221; header_font_size_tablet=&#8221;1.4em&#8221; header_font_size_phone=&#8221;1.2em&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; icon_font_size=&#8221;52px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li class=\"whitespace-normal break-words\" index=\"0\"><strong>Umrechnungskurs<\/strong>: Erh\u00f6ht von 1,3% auf 2,6% (Verbesserung um 100%)<\/li>\n<li class=\"whitespace-normal break-words\" index=\"1\"><strong>Abbruchrate des Warenkorbs<\/strong>: Verringerung von 73% auf 58% (21% Verbesserung)<\/li>\n<li class=\"whitespace-normal break-words\" index=\"2\"><strong>Mobile Konversionsrate<\/strong>: Verbessert um 180% nach Optimierung der mobilen Erfahrung<\/li>\n<li class=\"whitespace-normal break-words\" index=\"3\"><strong>Durchschnittlicher Auftragswert<\/strong>: Anstieg um 23% aufgrund besserer Produktfindung und Cross-Selling-Funktionen<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Operational Efficiency&#8221; image_icon_width=&#8221;100px&#8221; icon_alignment=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;100px&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; icon_alignment_tablet=&#8221;&#8221; icon_alignment_phone=&#8221;left&#8221; icon_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0ABF53&#8243; header_font_size=&#8221;1.8em&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#2D2E32&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px|||&#8221; custom_padding=&#8221;23px|25px|23px|25px|true|true&#8221; header_font_size_tablet=&#8221;1.4em&#8221; header_font_size_phone=&#8221;1.2em&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; icon_font_size=&#8221;52px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li class=\"whitespace-normal break-words\" index=\"0\"><strong>Genauigkeit der Bestandsaufnahme<\/strong>: 99,7% Genauigkeit durch JTL Connector Integration erreicht<\/li>\n<li class=\"whitespace-normal break-words\" index=\"1\"><strong>Bearbeitungszeit der Bestellung<\/strong>: Verringerung um 65% durch Automatisierung<\/li>\n<li class=\"whitespace-normal break-words\" index=\"2\"><strong>Manueller Eingriff<\/strong>: Abschaffung von 90% der manuellen Bestandsaktualisierung<\/li>\n<li class=\"whitespace-normal break-words\" index=\"3\"><strong>Anfragen an den Kundendienst<\/strong>: Reduziert um 40% aufgrund von genauen Produktinformationen und Lagerbest\u00e4nden<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;SEO and Marketing Performance&#8221; image_icon_width=&#8221;100px&#8221; icon_alignment=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;100px&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; icon_alignment_tablet=&#8221;&#8221; icon_alignment_phone=&#8221;left&#8221; icon_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0ABF53&#8243; header_font_size=&#8221;1.8em&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#2D2E32&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px|||&#8221; custom_padding=&#8221;23px|25px|23px|25px|true|true&#8221; header_font_size_tablet=&#8221;1.4em&#8221; header_font_size_phone=&#8221;1.2em&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; icon_font_size=&#8221;52px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li class=\"whitespace-normal break-words\" index=\"0\"><strong>Organischer Verkehr<\/strong>: Anstieg um 85% innerhalb von 6 Monaten<\/li>\n<li class=\"whitespace-normal break-words\" index=\"1\"><strong>Google Ads Qualit\u00e4tsbewertung<\/strong>: Verbesserung um 35%, Reduzierung der Kosten pro Klick<\/li>\n<li class=\"whitespace-normal break-words\" index=\"2\"><strong>Rangliste der Suche<\/strong>: Top-3-Positionen f\u00fcr 70% der angestrebten Mode-Keywords erreicht<\/li>\n<li class=\"whitespace-normal break-words\" index=\"3\"><strong>E-Mail-Marketing-Konvertierung<\/strong>: Verbessert durch 45% durch bessere Integration und Automatisierung<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;JTL Connector Implementation Details&#8221; image_icon_width=&#8221;100px&#8221; icon_alignment=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;100px&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; icon_alignment_tablet=&#8221;&#8221; icon_alignment_phone=&#8221;left&#8221; icon_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0ABF53&#8243; header_font_size=&#8221;1.8em&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#2D2E32&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px|||&#8221; custom_padding=&#8221;23px|25px|23px|25px|true|true&#8221; header_font_size_tablet=&#8221;1.4em&#8221; header_font_size_phone=&#8221;1.2em&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; icon_font_size=&#8221;52px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li class=\"whitespace-normal break-words\" index=\"0\"><strong>Synchronisierung in Echtzeit<\/strong>: Bestands-, Preis- und Produktdaten werden alle 15 Minuten aktualisiert<\/li>\n<li class=\"whitespace-normal break-words\" index=\"1\"><strong>Automatisierte Arbeitsabl\u00e4ufe<\/strong>: Auftragsabwicklung, Lagerbestandsverwaltung und Synchronisierung von Kundendaten<\/li>\n<li class=\"whitespace-normal break-words\" index=\"2\"><strong>Unterst\u00fctzung von mehreren Lagern<\/strong>: Nahtlose Integration mit mehreren Vertriebszentren<\/li>\n<li class=\"whitespace-normal break-words\" index=\"3\"><strong>Fehlerbehandlung<\/strong>: Umfassendes Protokollierungs- und Warnsystem f\u00fcr Integrationsprobleme<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Custom Modules Developed&#8221; image_icon_width=&#8221;100px&#8221; icon_alignment=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;100px&#8221; image_icon_width_phone=&#8221;50px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; icon_alignment_tablet=&#8221;&#8221; icon_alignment_phone=&#8221;left&#8221; icon_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0ABF53&#8243; header_font_size=&#8221;1.8em&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#2D2E32&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px|||&#8221; custom_padding=&#8221;23px|25px|23px|25px|true|true&#8221; header_font_size_tablet=&#8221;1.4em&#8221; header_font_size_phone=&#8221;1.2em&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; icon_font_size=&#8221;52px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li class=\"whitespace-normal break-words\" index=\"0\"><strong>Industry Size Matrix Manager<\/strong>: Fortgeschrittene Integration von Gr\u00f6\u00dfenrichtlinien mit Variantenmanagement<\/li>\n<li class=\"whitespace-normal break-words\" index=\"3\"><strong>Integration von Beleuchtungstrends<\/strong>: Dynamische Inhaltsbl\u00f6cke f\u00fcr Trendartikel und Modelle<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#0ABF53&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Schlussfolgerung<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p class=\"whitespace-normal break-words\">Dieses Projekt zeigt die Kompetenz von Codelivery bei komplexen E-Commerce-Migrationen in der Beleuchtungsbranche. Durch die Kombination von technischer Exzellenz mit einem tiefen Verst\u00e4ndnis der Anforderungen des Modeeinzelhandels haben wir eine L\u00f6sung geliefert, die nicht nur unmittelbare technische Herausforderungen l\u00f6ste, sondern auch eine skalierbare Grundlage f\u00fcr zuk\u00fcnftiges Wachstum bot.<\/p>\n<p class=\"whitespace-normal break-words\">Die erfolgreiche Integration von JTL Connector mit Shopware 6 schuf ein nahtloses \u00d6kosystem, das wichtige Gesch\u00e4ftsprozesse automatisierte und gleichzeitig die Kundenerfahrung verbesserte. Die drastischen Verbesserungen bei den Leistungskennzahlen und gesch\u00e4ftlichen KPIs best\u00e4tigen unseren Ansatz und zeigen, wie wichtig es ist, die richtigen technischen Partner f\u00fcr komplexe E-Commerce-Projekte auszuw\u00e4hlen.<\/p>\n<p class=\"whitespace-normal break-words\">Unsere F\u00e4higkeit, umfassende End-to-End-L\u00f6sungen zu liefern und dabei strenge Vertraulichkeitsanforderungen einzuhalten, macht Codelivery zu einem zuverl\u00e4ssigen Partner f\u00fcr Modeh\u00e4ndler, die sich komplexen technologischen Herausforderungen in der wettbewerbsintensiven E-Commerce-Landschaft stellen m\u00fcssen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>This case study presents a real project delivered by Codelivery agency. Due to a non-disclosure agreement (NDA), client-identifying details have been replaced with general industry information.Client overviewOur client is a leading home lighting seller operating in the European market for over a decade. The company specializes in casual and business lighting, serving both individual customers [&hellip;]<\/p>","protected":false},"author":1,"featured_media":23947544,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.25.2\" _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_row column_structure=\"1_5,3_5,1_5\" use_custom_gutter=\"on\" gutter_width=\"1\" _builder_version=\"4.26.0\" _module_preset=\"default\" width_tablet=\"\" width_phone=\"90%\" width_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"1_5\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_text _builder_version=\"4.26.0\" _module_preset=\"default\" text_font=\"Red Hat Display||||||||\" text_text_color=\"#67666C\" text_font_size=\"36px\" text_line_height=\"1.4em\" text_orientation=\"center\" custom_margin=\"||60px||false|false\" text_font_size_tablet=\"40px\" text_font_size_phone=\"24px\" text_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><i><span style=\"font-weight: 400;\">Migration from outdated Shopware 5 to the most frequent version 6 went smoothly - we gained access to plenty of new possibilities to scale our business due to much modern architecture.<\/span><\/i><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.22.2\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"4_4\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" header_2_text_color=\"#0ABF53\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<h2><b>Client overview<\/b><\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">Our client is one of Europe's leading online retailers in the home improvement and customization sector. Since 2009, they have grown to serve over 100,000 business and private customers across Europe, establishing themselves as Germany's premier destination for customized home solutions. Their extensive inventory includes more than 300 primary products and 1,500 accessories, with a robust logistics system ensuring immediate availability for customers. While they distribute worldwide, their primary focus remains on the European market, where they've built a reputation for delivering high-quality, customizable solutions at competitive prices.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.22.2\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"4_4\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" header_2_text_color=\"#0ABF53\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<h2><b>Business challenge<\/b><\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">The client approached us with a complex set of challenges that threatened their market position. At the core of their concerns was an aging e-commerce infrastructure built on Shopware 5, a platform approaching deprecation. This technical limitation was creating ripple effects throughout their business operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their existing platform struggled with severe performance issues, particularly on mobile devices where load times exceeded 14 seconds \u2013 far above the industry standard of 6 seconds. Desktop performance wasn't much better, with page load times averaging 5 seconds. These technical limitations manifested in concerning business metrics: a high cart abandonment rate of 70%, a conversion rate stagnating at 1.58%, and escalating customer acquisition costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile performance was particularly problematic given that 65% of their traffic came from mobile devices. The slow load times were directly impacting their Google Core Web Vitals scores, with Largest Contentful Paint (LCP) exceeding 5.5 seconds on mobile devices \u2013 well above Google's recommended 2.5 seconds threshold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The situation was further complicated by increasing maintenance costs and limited scalability for product configurations. Their marketing efforts were hampered by suboptimal Google Ads quality scores, leading to inefficient ad spend and missed opportunities for market growth.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.22.2\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"4_4\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" header_2_text_color=\"#0ABF53\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<h2><b>Project Scope -\u00a0<\/b><strong> migration from Shopware 5 to Shopware 6<\/strong><\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\" sticky_enabled=\"0\"]<p><span style=\"font-weight: 400;\">We were tasked with executing a complete platform migration from Shopware 5 to Shopware 6. This wasn't simply a technical upgrade \u2013 it represented a fundamental transformation of the client's digital commerce capabilities. The project demanded a delicate balance between implementing significant technical improvements and maintaining uninterrupted business operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The technical scope encompassed full data migration, custom module development, and third-party integrations. Beyond these technical elements, we needed to ensure the new platform would deliver tangible business improvements: higher conversion rates, enhanced mobile experience, and reduced operational costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\"https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/banner-migration.jpg\" _builder_version=\"4.27.0\" _module_preset=\"default\" theme_builder_area=\"et_body_layout\" hover_enabled=\"0\" sticky_enabled=\"0\" title_text=\"banner-migration\" align=\"center\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.22.2\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"4_4\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" header_2_text_color=\"#0ABF53\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<h2><b>Solution delivered<\/b><\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">Codelivery's team of experts designed and implemented a comprehensive solution that included:<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"4\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_blurb title=\"Technical Implementation\" image=\"https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/technical-support.svg\" icon_placement=\"left\" image_icon_width=\"150px\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" custom_css_blurb_image__hover_enabled=\"on|desktop\" theme_builder_area=\"et_body_layout\" title_text=\"technical-support\" sticky_enabled=\"0\"]<p><span style=\"font-weight: 400;\">Our approach to the technical implementation focused on creating a robust, scalable foundation. The migration to Shopware 6 introduced an API-first architecture, enabling more flexible integration capabilities and future scalability. We implemented an advanced caching system that significantly improved page load times and overall performance.<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\"Performance Optimization\" image=\"https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/speedometer.svg\" icon_placement=\"left\" image_icon_width=\"150px\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" custom_css_blurb_image__hover_enabled=\"on|desktop\" theme_builder_area=\"et_body_layout\" title_text=\"speedometer\" sticky_enabled=\"0\"]<p><span style=\"font-weight: 400;\">The performance optimization strategy centered on three key areas:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementation of sophisticated caching mechanisms that reduced mobile page load times from 12 seconds to just 6.1 seconds, and desktop load times from 5 seconds to 3.3 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimization of the mobile experience through responsive design principles and performance-focused development, including implementing lazy loading and optimizing critical rendering paths<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhancement of server infrastructure to handle increased loads while maintaining consistent performance<\/span><\/li>\n<\/ol>[\/et_pb_blurb][et_pb_blurb title=\"User Experience Enhancement\" image=\"https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/ui-1.svg\" icon_placement=\"left\" image_icon_width=\"150px\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" custom_css_blurb_image__hover_enabled=\"on|desktop\" theme_builder_area=\"et_body_layout\" title_text=\"ui (1)\" sticky_enabled=\"0\"]<p><span style=\"font-weight: 400;\">We redesigned the customer journey with a focus on reducing friction points. The checkout process was streamlined, removing unnecessary steps and adding intuitive progress indicators. The product configuration system was enhanced to handle complex customization options while maintaining simplicity for users. We implemented smart search functionality that made finding specific products and accessories more intuitive.<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\"Marketing and SEO Infrastructure\" image=\"https:\/\/codelivery.tech\/wp-content\/uploads\/2024\/11\/seo.svg\" icon_placement=\"left\" image_icon_width=\"150px\" content_max_width=\"100%\" _builder_version=\"4.27.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" custom_css_blurb_image__hover_enabled=\"on|desktop\" theme_builder_area=\"et_body_layout\" sticky_enabled=\"0\" title_text=\"seo\"]<p><span style=\"font-weight: 400;\">The new platform provided a robust foundation for marketing efforts. We implemented advanced SEO capabilities that improved organic visibility. The enhanced site performance led to better Google Ads quality scores, reducing advertising costs. The platform's improved analytics capabilities enabled better tracking and optimization of marketing campaigns.<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.22.2\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"4_4\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" header_2_text_color=\"#0ABF53\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<h2><b>Results<\/b><\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">The implementation of Codelivery's custom IoT solution yielded significant benefits for the client:<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.27.0\" _module_preset=\"default\" width_tablet=\"\" width_phone=\"100%\" width_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"4_4\" _builder_version=\"4.22.2\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_css_main_element=\"display:grid;||grid-template-columns: repeat(2, 1fr);grid-gap: 30px;\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|phone\" custom_css_main_element_phone=\"display:grid;||grid-template-columns: repeat(1, 1fr);grid-gap: 10px;\" custom_css_main_element_tablet=\"display:grid;||grid-template-columns: repeat(2, 1fr);grid-gap: 30px;\" theme_builder_area=\"et_body_layout\"][et_pb_blurb title=\"Enhanced passenger safety\" image_icon_width=\"100px\" icon_alignment=\"left\" content_max_width=\"100%\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"100px\" image_icon_width_phone=\"50px\" image_icon_width_last_edited=\"on|phone\" icon_alignment_tablet=\"\" icon_alignment_phone=\"left\" icon_alignment_last_edited=\"on|phone\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_level=\"h3\" header_font=\"|600|||||||\" header_text_color=\"#0ABF53\" header_font_size=\"1.8em\" body_font_size=\"18px\" background_color=\"#2D2E32\" module_alignment=\"center\" custom_margin=\"||9px|||\" custom_padding=\"23px|25px|23px|25px|true|true\" header_font_size_tablet=\"1.4em\" header_font_size_phone=\"1.2em\" header_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" border_radii=\"on|15px|15px|15px|15px\" icon_font_size=\"52px\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">The system's ability to quickly identify and report safety issues contributed to improved passenger security, allowing for rapid response to potential threats or emergencies<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\"Improved incident response\" image_icon_width=\"100px\" icon_alignment=\"left\" content_max_width=\"100%\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"100px\" image_icon_width_phone=\"50px\" image_icon_width_last_edited=\"on|phone\" icon_alignment_tablet=\"\" icon_alignment_phone=\"left\" icon_alignment_last_edited=\"on|phone\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_level=\"h3\" header_font=\"|600|||||||\" header_text_color=\"#0ABF53\" header_font_size=\"1.8em\" body_font_size=\"18px\" background_color=\"#2D2E32\" module_alignment=\"center\" custom_margin=\"||9px|||\" custom_padding=\"23px|25px|23px|25px|true|true\" header_font_size_tablet=\"1.4em\" header_font_size_phone=\"1.2em\" header_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" border_radii=\"on|15px|15px|15px|15px\" icon_font_size=\"52px\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">Real-time reporting of both safety incidents and schedule disruptions enabled faster and more effective responses to various situations<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\"Compliance with tender requirements\" image_icon_width=\"100px\" icon_alignment=\"left\" content_max_width=\"100%\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"100px\" image_icon_width_phone=\"50px\" image_icon_width_last_edited=\"on|phone\" icon_alignment_tablet=\"\" icon_alignment_phone=\"left\" icon_alignment_last_edited=\"on|phone\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_level=\"h3\" header_font=\"|600|||||||\" header_text_color=\"#0ABF53\" header_font_size=\"1.8em\" body_font_size=\"18px\" background_color=\"#2D2E32\" module_alignment=\"center\" custom_margin=\"||9px|||\" custom_padding=\"23px|25px|23px|25px|true|true\" header_font_size_tablet=\"1.4em\" header_font_size_phone=\"1.2em\" header_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" border_radii=\"on|15px|15px|15px|15px\" icon_font_size=\"52px\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">The client could now accurately track and report both safety incidents and schedule adherence, ensuring compliance with municipal tender requirements and avoiding potential penalties<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\"Enhanced fleet management\" image_icon_width=\"100px\" icon_alignment=\"left\" content_max_width=\"100%\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"100px\" image_icon_width_phone=\"50px\" image_icon_width_last_edited=\"on|phone\" icon_alignment_tablet=\"\" icon_alignment_phone=\"left\" icon_alignment_last_edited=\"on|phone\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_level=\"h3\" header_font=\"|600|||||||\" header_text_color=\"#0ABF53\" header_font_size=\"1.8em\" body_font_size=\"18px\" background_color=\"#2D2E32\" module_alignment=\"center\" custom_margin=\"||9px|||\" custom_padding=\"23px|25px|23px|25px|true|true\" header_font_size_tablet=\"1.4em\" header_font_size_phone=\"1.2em\" header_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" border_radii=\"on|15px|15px|15px|15px\" icon_font_size=\"52px\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">Real-time incident reporting and data analysis allowed for more efficient route planning, resource allocation, and identification of high-risk areas<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\"Cost savings\" image_icon_width=\"100px\" icon_alignment=\"left\" content_max_width=\"100%\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"100px\" image_icon_width_phone=\"50px\" image_icon_width_last_edited=\"on|phone\" icon_alignment_tablet=\"\" icon_alignment_phone=\"left\" icon_alignment_last_edited=\"on|phone\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_level=\"h3\" header_font=\"|600|||||||\" header_text_color=\"#0ABF53\" header_font_size=\"1.8em\" body_font_size=\"18px\" background_color=\"#2D2E32\" module_alignment=\"center\" custom_margin=\"||9px|||\" custom_padding=\"23px|25px|23px|25px|true|true\" header_font_size_tablet=\"1.4em\" header_font_size_phone=\"1.2em\" header_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" border_radii=\"on|15px|15px|15px|15px\" icon_font_size=\"52px\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">By automating the incident reporting process, the client reduced manual data entry errors and administrative overhead<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\"Data-driven decision makin\" image_icon_width=\"100px\" icon_alignment=\"left\" content_max_width=\"100%\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" image_icon_width_tablet=\"100px\" image_icon_width_phone=\"50px\" image_icon_width_last_edited=\"on|phone\" icon_alignment_tablet=\"\" icon_alignment_phone=\"left\" icon_alignment_last_edited=\"on|phone\" _builder_version=\"4.27.0\" _module_preset=\"default\" header_level=\"h3\" header_font=\"|600|||||||\" header_text_color=\"#0ABF53\" header_font_size=\"1.8em\" body_font_size=\"18px\" background_color=\"#2D2E32\" module_alignment=\"center\" custom_margin=\"||9px|||\" custom_padding=\"23px|25px|23px|25px|true|true\" header_font_size_tablet=\"1.4em\" header_font_size_phone=\"1.2em\" header_font_size_last_edited=\"on|phone\" text_orientation_tablet=\"center\" text_orientation_phone=\"left\" text_orientation_last_edited=\"on|phone\" border_radii=\"on|15px|15px|15px|15px\" icon_font_size=\"52px\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">The comprehensive incident data collected enabled the client to make informed decisions about route optimization, security measures, and maintenance schedules<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.22.2\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_column type=\"4_4\" _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" header_2_text_color=\"#0ABF53\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<h2>Conclusion<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.22.2\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"et_body_layout\"]<p><span style=\"font-weight: 400;\">This project showcases Codelivery's ability to deliver complex, tailored solutions that address unique business challenges while prioritizing public safety and operational efficiency. By leveraging our expertise in custom backend development, IoT integration, and business process optimization, we were able to create a system that not only met the client's immediate needs but also provided a foundation for future improvements in their public transportation services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The success of this project highlights Codelivery's commitment to delivering comprehensive, end-to-end solutions that drive real business value and enhance public safety. Our ability to seamlessly integrate hardware and software components, while ensuring data security and reliability, positions us as a trusted partner for organizations facing complex technological challenges in the transportation sector.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-23948931","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/project\/23948931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/project\/23948931\/revisions"}],"predecessor-version":[{"id":23948958,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/project\/23948931\/revisions\/23948958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/media\/23947544"}],"wp:attachment":[{"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/media?parent=23948931"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/project_category?post=23948931"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/project_tag?post=23948931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}