{"id":23947743,"date":"2024-11-07T14:13:13","date_gmt":"2024-11-07T13:13:13","guid":{"rendered":"https:\/\/codelivery.tech\/?p=23947743"},"modified":"2024-11-07T14:13:20","modified_gmt":"2024-11-07T13:13:20","slug":"shopware-6-cross-selling","status":"publish","type":"post","link":"https:\/\/codelivery.tech\/de\/blog\/shopware-6-cross-selling\/","title":{"rendered":"Shopware 6 - Cross-Selling Produkt Strategien"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.26.0\u2033 _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row _builder_version=\"4.26.0\u2033 _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.26.0\u2033 _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_text _builder_version=\"4.27.0\u2033 _module_preset=\"default\" custom_padding=\"||215px|||\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"]<\/p>\n<h1 class=\"font-600 text-2xl font-bold\">Shopware 6 Cross-Selling Produkt - Der ultimative Leitfaden<\/h1>\n<p class=\"whitespace-pre-wrap break-words\">Als erfahrene Shopware Agentur zeigen wir Ihnen, wie Sie Cross-Selling in Shopware 6 optimal einrichten und den Warenkorbwert effektiv steigern k\u00f6nnen.<\/p>\n<h2 class=\"font-600 text-xl font-bold\">Was ist Cross-Selling in Shopware 6?<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Cross-Selling erm\u00f6glicht es Ihnen, passende Produkte oder Zubeh\u00f6r auf der Produktdetailseite anzuzeigen. In Shopware 6 bietet das System sowohl manuelle als auch dynamische Zuweisungsm\u00f6glichkeiten.<\/p>\n<p class=\"whitespace-pre-wrap break-words\"><a href=\"https:\/\/codelivery.tech\/de\/shopware-e-commerce-dienstleistungen\/\">Entdecken Sie unsere Shopware Services<\/a><\/p>\n<h2 class=\"font-600 text-xl font-bold\">Cross-Selling mit Shopware 6 einrichten<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Die Konfiguration von Cross-Selling erfolgt im Backend unter der Registerkarte \"Cross-Selling\". Hier k\u00f6nnen Sie verschiedene Optionen anzeigen und konfigurieren:<\/p>\n<h3 class=\"font-600 text-lg font-bold\">Manuelle Zuweisung<\/h3>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Produkt im Katalog ausw\u00e4hlen<\/li>\n<li class=\"whitespace-normal break-words\">Registerkarte \"Cross-Selling\" \u00f6ffnen<\/li>\n<li class=\"whitespace-normal break-words\">Neue Cross-Selling-Gruppe erstellen<\/li>\n<li class=\"whitespace-normal break-words\">Produkte zuordnen<\/li>\n<li class=\"whitespace-normal break-words\">Sortierung festlegen<\/li>\n<\/ol>\n<h3 class=\"font-600 text-lg font-bold\">Dynamische Produktgruppen<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Shopware 6 bietet die M\u00f6glichkeit, Cross-Selling automatisch anhand von:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Produkteigenschaften<\/li>\n<li class=\"whitespace-normal break-words\">Kategorien<\/li>\n<li class=\"whitespace-normal break-words\">Hersteller<\/li>\n<li class=\"whitespace-normal break-words\">Preissegmente<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\"><a href=\"https:\/\/codelivery.tech\/de\/blog\/shopware-vs-woocommerce\/\">Vergleichen Sie Shopware mit WooCommerce<\/a><\/p>\n<h2 class=\"font-600 text-xl font-bold\">Layout und Darstellung<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Die Anzeige der Cross-Selling Produkte l\u00e4sst sich flexibel gestalten:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Position auf der Produktseite<\/li>\n<li class=\"whitespace-normal break-words\">Anzahl der angezeigten Produkte<\/li>\n<li class=\"whitespace-normal break-words\">Template-Anpassungen<\/li>\n<li class=\"whitespace-normal break-words\">Reaktionsf\u00e4higes Design<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Zubeh\u00f6r und verwandte Produkte<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Die Zuweisung von Zubeh\u00f6r-Artikeln erfolgt \u00fcbersichtlich:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Direktes Hinzuf\u00fcgen im Backend<\/li>\n<li class=\"whitespace-normal break-words\">Automatische Vererbung<\/li>\n<li class=\"whitespace-normal break-words\">Kategoriebasierte Zuordnung<\/li>\n<li class=\"whitespace-normal break-words\">Dynamische Aktualisierung<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\"><a href=\"https:\/\/codelivery.tech\/de\/blog\/shopware-5-end-of-life\/\">Wichtig: Shopware 5 End of Life<\/a><\/p>\n<h2 class=\"font-600 text-xl font-bold\">Erweiterte Cross-Selling-Funktionen<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Checkout-Integration<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Im Warenkorb und Checkout k\u00f6nnen Cross-Selling Produkte:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Dynamisch eingeblendet werden<\/li>\n<li class=\"whitespace-normal break-words\">Als Empfehlungen erscheinen<\/li>\n<li class=\"whitespace-normal break-words\">Den Warenkorbwert steigern<\/li>\n<li class=\"whitespace-normal break-words\">Konvertierung optimieren<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">SEO-Optimierung<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Die Cross-Selling Bereiche sind SEO-freundlich:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Optimierte URLs<\/li>\n<li class=\"whitespace-normal break-words\">Meta-Informationen<\/li>\n<li class=\"whitespace-normal break-words\">Strukturierte Daten<\/li>\n<li class=\"whitespace-normal break-words\">Performance-Optimierung<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\"><a href=\"https:\/\/codelivery.tech\/de\/blog\/shopware-6-seo\/\">Mehr \u00fcber Shopware 6 SEO<\/a><\/p>\n<h2 class=\"font-600 text-xl font-bold\">Spezifikationen und technische Details<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Maximale Anzahl<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Die maximale Anzahl der Cross-Selling Produkte l\u00e4sst sich:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Pro Gruppe definieren<\/li>\n<li class=\"whitespace-normal break-words\">Global festlegen<\/li>\n<li class=\"whitespace-normal break-words\">Nach Verkaufskanal anpassen<\/li>\n<li class=\"whitespace-normal break-words\">Dynamisch steuern<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">Erlebniswelten Integration<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Cross-Selling l\u00e4sst sich in Erlebniswelten einbinden:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Einkaufserlebnisse<\/li>\n<li class=\"whitespace-normal break-words\">Landing Pages<\/li>\n<li class=\"whitespace-normal break-words\">Kategorieseiten<\/li>\n<li class=\"whitespace-normal break-words\">Benutzerdefinierte Seiten<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Best Practices f\u00fcr erfolgreiches Cross-Selling<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Produktauswahl<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Die Auswahl der Cross-Selling Produkte sollte:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Relevant sein<\/li>\n<li class=\"whitespace-normal break-words\">Preislich passen<\/li>\n<li class=\"whitespace-normal break-words\">Logisch erscheinen<\/li>\n<li class=\"whitespace-normal break-words\">Mehrwert bieten<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">Performance-Optimierung<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">F\u00fcr optimale Leistung achten Sie auf:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Caching-Einstellungen<\/li>\n<li class=\"whitespace-normal break-words\">Bildoptimierung<\/li>\n<li class=\"whitespace-normal break-words\">Langsames Laden<\/li>\n<li class=\"whitespace-normal break-words\">API-Nutzung<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\"><a href=\"https:\/\/codelivery.tech\/de\/blog\/shopware-6-kosten\/\">Erfahren Sie mehr \u00fcber Shopware 6 Kosten<\/a><\/p>\n<h2 class=\"font-600 text-xl font-bold\">H\u00e4ufige Fragen zum Cross-Selling<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Cross-Selling wird nicht angezeigt?<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Pr\u00fcfen Sie:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Template-Einstellungen<\/li>\n<li class=\"whitespace-normal break-words\">Verkaufskanal-Konfiguration<\/li>\n<li class=\"whitespace-normal break-words\">Cache-Status<\/li>\n<li class=\"whitespace-normal break-words\">Plugin-Kompatibilit\u00e4t<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">Varianten im Cross-Selling?<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Einzelne Varianten k\u00f6nnen:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Separat zugewiesen werden<\/li>\n<li class=\"whitespace-normal break-words\">Automatisch vererbt werden<\/li>\n<li class=\"whitespace-normal break-words\">Individuell konfiguriert werden<\/li>\n<li class=\"whitespace-normal break-words\">Dynamisch geladen werden<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Detaillierte Einrichtung von Cross-Selling<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Schritt-f\u00fcr-Schritt-Anleitung<\/h3>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Verwaltung \u00f6ffnen\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Zum Produktkatalog navigieren<\/li>\n<li class=\"whitespace-normal break-words\">Gew\u00fcnschtes Produkt ausw\u00e4hlen<\/li>\n<li class=\"whitespace-normal break-words\">Registerkarte \"Cross-Selling\" \u00f6ffnen<\/li>\n<\/ul>\n<\/li>\n<li class=\"whitespace-normal break-words\">Cross-Selling Gruppe erstellen\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">\"Neue Cross-Selling Gruppe\" klicken<\/li>\n<li class=\"whitespace-normal break-words\">Name und Typ festlegen<\/li>\n<li class=\"whitespace-normal break-words\">Anzeigeposition definieren<\/li>\n<\/ul>\n<\/li>\n<li class=\"whitespace-normal break-words\">Produkte zuweisen\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Manuelle Zuweisung \u00fcber Produktauswahl<\/li>\n<li class=\"whitespace-normal break-words\">Dynamische Regeln konfigurieren<\/li>\n<li class=\"whitespace-normal break-words\">Sortierung festlegen<\/li>\n<li class=\"whitespace-normal break-words\">Maximale Anzahl bestimmen<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 class=\"font-600 text-lg font-bold\">Dynamische Produktgruppen einrichten<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Die dynamische Zuweisung basiert auf verschiedenen Kriterien:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Produkteigenschaften\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Kategoriezugeh\u00f6rigkeit<\/li>\n<li class=\"whitespace-normal break-words\">Herstellerbeziehungen<\/li>\n<li class=\"whitespace-normal break-words\">Preissegmente<\/li>\n<li class=\"whitespace-normal break-words\">Tags und Attribute<\/li>\n<\/ul>\n<\/li>\n<li class=\"whitespace-normal break-words\">Verkaufsstrategien\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">\u00c4hnliche Preiskategorie<\/li>\n<li class=\"whitespace-normal break-words\">Komplement\u00e4rprodukte<\/li>\n<li class=\"whitespace-normal break-words\">H\u00e4ufig zusammen gekauft<\/li>\n<li class=\"whitespace-normal break-words\">Saisonale Empfehlungen<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Fortgeschrittene Konfigurationen<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Template-Anpassungen<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Das Layout der Cross-Selling Bereiche l\u00e4sst sich durch Template-Modifikationen individualisieren:<\/p>\n<div class=\"relative flex flex-col rounded-lg\">\n<div class=\"text-text-300 absolute pl-3 pt-2.5 text-xs\">Zweig<\/div>\n<div class=\"pointer-events-none sticky my-0.5 ml-0.5 flex items-center justify-end px-1.5 py-1 mix-blend-luminosity top-0\">\n<div class=\"from-bg-300\/90 to-bg-300\/70 pointer-events-auto rounded-md bg-gradient-to-b p-0.5 backdrop-blur-md\"><button class=\"flex flex-row items-center gap-1 rounded-md p-1 py-0.5 text-xs transition-opacity delay-100 hover:bg-bg-200 opacity-60 hover:opacity-100\"><span class=\"text-text-200 pr-0.5\">Kopieren<\/span><\/button><\/div>\n<\/div>\n<div>\n<div class=\"code-block__code !my-0 !rounded-lg !text-sm !leading-relaxed\"><code class=\"language-twig\"><span><span class=\"token twig language-twig delimiter\">{%<\/span><span class=\"token twig language-twig\"> <\/span><span class=\"token twig language-twig tag-name\">Block<\/span><span class=\"token twig language-twig\"> cross_selling_tab <\/span><span class=\"token twig language-twig delimiter\">%}<\/span> <\/span><span><span class=\"token twig language-twig\">{# Benutzerdefiniertes Layout #}<\/span> <\/span><span><span class=\"token twig language-twig delimiter\">{%<\/span><span class=\"token twig language-twig\"> <\/span><span class=\"token twig language-twig tag-name\">Endblock<\/span><span class=\"token twig language-twig\"> <\/span><span class=\"token twig language-twig delimiter\">%}<\/span><\/span><\/code><\/div>\n<\/div>\n<\/div>\n<h3 class=\"font-600 text-lg font-bold\">API-Integration<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">F\u00fcr dynamische Updates k\u00f6nnen Sie die Shopware API nutzen:<\/p>\n<div class=\"relative flex flex-col rounded-lg\">\n<div class=\"text-text-300 absolute pl-3 pt-2.5 text-xs\">php<\/div>\n<div class=\"pointer-events-none sticky my-0.5 ml-0.5 flex items-center justify-end px-1.5 py-1 mix-blend-luminosity top-0\">\n<div class=\"from-bg-300\/90 to-bg-300\/70 pointer-events-auto rounded-md bg-gradient-to-b p-0.5 backdrop-blur-md\"><button class=\"flex flex-row items-center gap-1 rounded-md p-1 py-0.5 text-xs transition-opacity delay-100 hover:bg-bg-200 opacity-60 hover:opacity-100\"><span class=\"text-text-200 pr-0.5\">Kopieren<\/span><\/button><\/div>\n<\/div>\n<div>\n<div class=\"code-block__code !my-0 !rounded-lg !text-sm !leading-relaxed\"><code class=\"language-php\"><span><span class=\"token\">$-Kriterien<\/span> <span class=\"token\">=<\/span> <span class=\"token\">neu<\/span> <span class=\"token\">Kriterien<\/span><span class=\"token\">(<\/span><span class=\"token\">)<\/span><span class=\"token\">;<\/span> <\/span><span><span class=\"token\">$-Kriterien<\/span><span class=\"token\">-&gt;<\/span><span class=\"token\">addAssociation<\/span><span class=\"token\">(<\/span><span class=\"token single-quoted-string\">'crossSellings'<\/span><span class=\"token\">)<\/span><span class=\"token\">;<\/span><\/span><\/code><\/div>\n<\/div>\n<\/div>\n<h2 class=\"font-600 text-xl font-bold\">Erfolgsoptimierung<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Conversion-Tracking<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Messen Sie den Erfolg Ihrer Cross-Selling Strategien:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Klickraten auf Cross-Selling Produkte<\/li>\n<li class=\"whitespace-normal break-words\">Zus\u00e4tzlicher Warenkorbwert<\/li>\n<li class=\"whitespace-normal break-words\">Conversion-Rate bei Cross-Selling<\/li>\n<li class=\"whitespace-normal break-words\">Durchschnittliche Bestellsumme<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">A\/B-Testing<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Testen Sie verschiedene Ans\u00e4tze:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Positionierung der Empfehlungen<\/li>\n<li class=\"whitespace-normal break-words\">Anzahl der angezeigten Produkte<\/li>\n<li class=\"whitespace-normal break-words\">Preisstrategien<\/li>\n<li class=\"whitespace-normal break-words\">Produktkombinationen<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Performance-Optimierung<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Cache-Strategien<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Optimieren Sie die Ladezeiten durch:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">HTTP-Cache<\/li>\n<li class=\"whitespace-normal break-words\">Store-API-Cache<\/li>\n<li class=\"whitespace-normal break-words\">DAL-Cache<\/li>\n<li class=\"whitespace-normal break-words\">Edge-Side-Includes<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">Bildoptimierung<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Verbessern Sie die Leistung durch:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Reaktionsf\u00e4hige Bilder<\/li>\n<li class=\"whitespace-normal break-words\">Langsames Laden<\/li>\n<li class=\"whitespace-normal break-words\">WebP-Format<\/li>\n<li class=\"whitespace-normal break-words\">Thumbnail-Optimierung<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Integration mit anderen Systemen<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">ERP-Anbindung<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Cross-Selling kann mit ERP-Systemen synchronisiert werden:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Automatische Produktverkn\u00fcpfungen<\/li>\n<li class=\"whitespace-normal break-words\">Bestandsmanagement<\/li>\n<li class=\"whitespace-normal break-words\">Preisautomatisierung<\/li>\n<li class=\"whitespace-normal break-words\">Logistikoptimierung<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">Marketing-Automatisierung<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Verbinden Sie Cross-Selling mit:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">E-Mail-Marketing<\/li>\n<li class=\"whitespace-normal break-words\">Personalisierung<\/li>\n<li class=\"whitespace-normal break-words\">Customer Journey<\/li>\n<li class=\"whitespace-normal break-words\">Neuausrichtung<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Branchenspezifische L\u00f6sungen<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">B2B-Szenarien<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Spezielle B2B-Funktionen:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Kundenspezifische Preise<\/li>\n<li class=\"whitespace-normal break-words\">Komplexe Produktrelationen<\/li>\n<li class=\"whitespace-normal break-words\">Bestellmengenoptimierung<\/li>\n<li class=\"whitespace-normal break-words\">Rahmenvertragsintegration<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">B2C-Optimierung<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Fokus auf Endkunden:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Impulsk\u00e4ufe f\u00f6rdern<\/li>\n<li class=\"whitespace-normal break-words\">Produktb\u00fcndel<\/li>\n<li class=\"whitespace-normal break-words\">Saisonale Angebote<\/li>\n<li class=\"whitespace-normal break-words\">Personalisierte Empfehlungen<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Leitfaden zur Fehlersuche<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">H\u00e4ufige Probleme<\/h3>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Cross-Selling wird nicht angezeigt\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Cache leeren<\/li>\n<li class=\"whitespace-normal break-words\">Vorlage \u00fcberpr\u00fcfen<\/li>\n<li class=\"whitespace-normal break-words\">Verkaufskanal-Einstellungen pr\u00fcfen<\/li>\n<li class=\"whitespace-normal break-words\">Plugin-Konflikte ausschlie\u00dfen<\/li>\n<\/ul>\n<\/li>\n<li class=\"whitespace-normal break-words\">Performance-Problem\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Anzahl der Produkte reduzieren<\/li>\n<li class=\"whitespace-normal break-words\">Caching optimieren<\/li>\n<li class=\"whitespace-normal break-words\">Bildgr\u00f6\u00dfen anpassen<\/li>\n<li class=\"whitespace-normal break-words\">API-Aufrufe minimieren<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2 class=\"font-600 text-xl font-bold\">Best Practices f\u00fcr maximalen Erfolg<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">Produktauswahl<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Erfolgreiche Cross-Selling Strategien basieren auf:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Logische Produktverbindungen<\/li>\n<li class=\"whitespace-normal break-words\">Preisliche Ausgewogenheit<\/li>\n<li class=\"whitespace-normal break-words\">Saisonale Relevanz<\/li>\n<li class=\"whitespace-normal break-words\">Kundenfeedback<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">Benutzererfahrung<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Optimieren Sie die Darstellung durch:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Klare Produktbilder<\/li>\n<li class=\"whitespace-normal break-words\">Pr\u00e4gnante Beschreibungen<\/li>\n<li class=\"whitespace-normal break-words\">Einfache Hinzuf\u00fcgen-Funktion<\/li>\n<li class=\"whitespace-normal break-words\">Mobile-First-Design<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Analytik und Berichterstattung<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">KPI-Tracking<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Wichtige Kennzahlen:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Cross-Selling-Konversionsrate<\/li>\n<li class=\"whitespace-normal break-words\">Durchschnittliche Erh\u00f6hung Warenkorbwert<\/li>\n<li class=\"whitespace-normal break-words\">Klickraten auf Empfehlungen<\/li>\n<li class=\"whitespace-normal break-words\">Selbstbehaltsquote<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">Reporting-Tools<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Nutzen Sie:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Shopware-Statistiken<\/li>\n<li class=\"whitespace-normal break-words\">Google Analytics<\/li>\n<li class=\"whitespace-normal break-words\">Benutzerdefiniertes Tracking<\/li>\n<li class=\"whitespace-normal break-words\">A\/B-Test Ergebnisse<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Zukunftsperspektiven<\/h2>\n<h3 class=\"font-600 text-lg font-bold\">KI-Integration<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Kommende Features:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Pr\u00e4diktive Analytik<\/li>\n<li class=\"whitespace-normal break-words\">Personalisierte Empfehlungen<\/li>\n<li class=\"whitespace-normal break-words\">Automatische Optimierung<\/li>\n<li class=\"whitespace-normal break-words\">Verhaltensbasierte Anpassung<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\">Omnikanal<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Cross-Selling \u00fcber:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">POS-Systeme<\/li>\n<li class=\"whitespace-normal break-words\">Mobile Anwendungen<\/li>\n<li class=\"whitespace-normal break-words\">Sozialer Handel<\/li>\n<li class=\"whitespace-normal break-words\">Sprachhandel<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Externe Tools und Ressourcen<\/h2>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\"><a href=\"https:\/\/developer.shopware.com\/\" rel=\"noopener\">Dokumentation f\u00fcr Entwickler<\/a><\/li>\n<li class=\"whitespace-normal break-words\"><a href=\"https:\/\/stackoverflow.com\/\" rel=\"noopener\">Stapel\u00fcberlauf<\/a><\/li>\n<li class=\"whitespace-normal break-words\"><a href=\"https:\/\/github.com\/\" rel=\"noopener\">GitHub<\/a><\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">Unterst\u00fctzung und Hilfe<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Ben\u00f6tigen Sie Unterst\u00fctzung bei der Einrichtung von Cross-Selling oder m\u00f6chten Sie Ihre Produktpr\u00e4sentation optimieren? Unsere Experten stehen Ihnen zur Verf\u00fcgung.<\/p>\n<h3 class=\"font-600 text-lg font-bold\">Codelivery als Ihr Partner<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Wir unterst\u00fctzen Sie bei:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\" style=\"font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;\">\n<li class=\"whitespace-normal break-words\">Cross-Selling-Strategie<\/li>\n<li class=\"whitespace-normal break-words\">Technische Umsetzung<\/li>\n<li class=\"whitespace-normal break-words\">Performance-Optimierung<\/li>\n<li class=\"whitespace-normal break-words\">Template-Anpassung<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\">Kontaktieren Sie uns f\u00fcr eine individuelle Beratung und lassen Sie uns gemeinsam Ihren Shop optimieren.<\/p>\n<h2 class=\"font-600 text-xl font-bold\">Fazit und n\u00e4chste Schritte<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Erfolgreiches Cross-Selling in Shopware 6 erfordert eine durchdachte Strategie und technische Expertise. Als Ihre Shopware Agentur unterst\u00fctzt Codelivery Sie bei der optimalen Umsetzung und kontinuierlichen Optimierung Ihrer Cross-Selling-Strategie.<\/p>\n<p class=\"whitespace-pre-wrap break-words\"><a href=\"https:\/\/codelivery.tech\/de\/kontakt\/\">Kontaktieren Sie uns f\u00fcr eine pers\u00f6nliche Beratung<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Shopware 6 Cross-Selling Produkt &#8211; Der ultimative Leitfaden Als erfahrene Shopware Agentur zeigen wir Ihnen, wie Sie Cross-Selling in Shopware 6 optimal einrichten und den Warenkorbwert effektiv steigern k\u00f6nnen. Was ist Cross-Selling in Shopware 6? Cross-Selling erm\u00f6glicht es Ihnen, passende Produkte oder Zubeh\u00f6r auf der Produktdetailseite anzuzeigen. In Shopware 6 bietet das System sowohl manuelle [&hellip;]<\/p>","protected":false},"author":3,"featured_media":23947738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134],"tags":[139,106],"dipi_cpt_category":[],"class_list":["post-23947743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopware","tag-community","tag-shopware"],"_links":{"self":[{"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/posts\/23947743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/comments?post=23947743"}],"version-history":[{"count":3,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/posts\/23947743\/revisions"}],"predecessor-version":[{"id":23947747,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/posts\/23947743\/revisions\/23947747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/media\/23947738"}],"wp:attachment":[{"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/media?parent=23947743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/categories?post=23947743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/tags?post=23947743"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/codelivery.tech\/de\/wp-json\/wp\/v2\/dipi_cpt_category?post=23947743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}